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SEPHORIA x InstPhotos: Beauty, Bling, and 1,000+ Flashbulbs!
If you didn’t make it to Expo City Dubai for SEPHORIA back in November 2025, you missed what was basically the Met Gala of the beauty world. Sephora took over the iconic Al Wasl Plaza dome and turned it into a massive "House of Beauty," and honestly, the energy was just insane.
We were right in the middle of the action, and let’s just say, our classic photo booth didn’t get a single second of sleep throughout the weekend. If you’ve been searching for a photo booth in Dubai that can actually handle a massive, high-energy crowd, this event was the ultimate proof that ours can.
The Vibe was Electric
Walking under that 360° projection dome is always a "wow" moment, but seeing it filled with 50+ brand activations, masterclasses by legends like Huda and Mona Kattan, and the literal Makeup by Mario? It was next level.
People weren't just there for the swag bags—though a VIP bag worth AED 5,000 is a pretty good reason to show up. They were there for the content, and nothing beats a high-quality event photo booth for those instant, glossy memories everyone wants to post.
The Passport Challenge: A Must-Stop Station
One of the coolest parts of the event was the SEPHORIA Passport. Guests had to navigate through various brand stations to collect stamps for a chance to win some pretty epic prizes.
Our photo booth was a key stop on that journey! It wasn't just about taking a break for a selfie; it was a required activation for anyone serious about filling their passport. We loved being part of that "treasure hunt" vibe—it kept the energy high and the line moving as guests raced to get their photos and their stamps.
Thousands of Guests, Zero Bad Angles
Our mission was simple: provide a private, classic space where guests could escape the crowd for a second and capture that perfect shot. As a top choice for photo booth rental in the UAE, we knew we had to bring something that looked as good as the guests did.
Even with all the AR tech and digital art at the event, there’s just something about a physical photo strip that hits differently. The classic photo booth style is still a total magnet for people who want a real souvenir.
Between the masterclasses and the burger breaks, it was a total whirlwind of glitter and gloss. A massive thanks to the event organizers' team for choosing InstPhotos for their photo booth in Dubai.
Check out some of the behind-the-scenes chaos below. And if you’re planning your own activation and need a reliable photo booth for events, you know where to find us!
We were right in the middle of the action, and let’s just say, our classic photo booth didn’t get a single second of sleep throughout the weekend. If you’ve been searching for a photo booth in Dubai that can actually handle a massive, high-energy crowd, this event was the ultimate proof that ours can.
The Vibe was Electric
Walking under that 360° projection dome is always a "wow" moment, but seeing it filled with 50+ brand activations, masterclasses by legends like Huda and Mona Kattan, and the literal Makeup by Mario? It was next level.
People weren't just there for the swag bags—though a VIP bag worth AED 5,000 is a pretty good reason to show up. They were there for the content, and nothing beats a high-quality event photo booth for those instant, glossy memories everyone wants to post.
The Passport Challenge: A Must-Stop Station
One of the coolest parts of the event was the SEPHORIA Passport. Guests had to navigate through various brand stations to collect stamps for a chance to win some pretty epic prizes.
Our photo booth was a key stop on that journey! It wasn't just about taking a break for a selfie; it was a required activation for anyone serious about filling their passport. We loved being part of that "treasure hunt" vibe—it kept the energy high and the line moving as guests raced to get their photos and their stamps.
Thousands of Guests, Zero Bad Angles
Our mission was simple: provide a private, classic space where guests could escape the crowd for a second and capture that perfect shot. As a top choice for photo booth rental in the UAE, we knew we had to bring something that looked as good as the guests did.
- The Stats: We hosted thousands of guests over the three-day festival.
- The Memories: We lost track of how many photos we printed, but it was well into the thousands.
- The Activation: Since we provided an enclosed photo booth, it gave everyone—from famous influencers to beauty fans—the privacy to strike a pose without the rest of Expo City watching.
Even with all the AR tech and digital art at the event, there’s just something about a physical photo strip that hits differently. The classic photo booth style is still a total magnet for people who want a real souvenir.
Between the masterclasses and the burger breaks, it was a total whirlwind of glitter and gloss. A massive thanks to the event organizers' team for choosing InstPhotos for their photo booth in Dubai.
Check out some of the behind-the-scenes chaos below. And if you’re planning your own activation and need a reliable photo booth for events, you know where to find us!